Who I am
Thirty years of media practice,
six years of platform building.
My career started behind the camera: live production, remote operation, TV production, directing. Producing, team and budget responsibility, teaching and media management followed. In 2018 I founded aiconix GmbH and led it as CEO until 2024, an AI platform at the intersection of media production, data and automation. There I owned product and company strategy, go-to-market, team building, fundraising, partnerships and customer development, and in the end crisis management and restructuring as well.
Today I work where media, technology, AI and new business models meet. My value lies in translating technical and creative developments into business opportunities people can act on, bringing the right partners together, and turning ideas into structures that hold.
Services
Five building blocks
It usually starts with a conversation about an opportunity nobody has given structure to yet.
AI & media strategy
Assessing AI use cases, tools, digital workflows and market opportunities for media and production companies.
Venture & product architecture
From the idea through positioning, partners, team and go-to-market to a concept you can pilot.
Business development
Building partnerships, customer access and international cooperation models.
Executive sparring
For founders, owners and executives facing strategic decisions in media, AI and transformation.
Opportunity architecture
Identifying new business opportunities, structuring the options and developing the first concrete steps.
- AI product consulting
- Venture building
- Business development
- Executive sparring
- Media tech
- Go-to-market
Credibility
Practice on both sides
- Over 30 years in media production, broadcast, live, show, entertainment and remote production
- Founder and CEO of an AI platform in the media sector
- Product strategy, company strategy, go-to-market, business development
- Team building, fundraising, partnerships, customer development, restructuring
- Executive MBA in Media Management, Hamburg Media School
- Founder scholarship, StartUp Dock / TU Hamburg
- International production and project experience
Career
Selected stations
- 1992–2018 Freelance in the media and moving image industry: camera operator, remote operator, SNG operator, technical manager, producer, executive producer, director.
- 2006–2011 Lecturer in producing, Medienakademie AG Hamburg.
- 2008–2009 Producer for „Tobias Mann, Mann sieht sich“ and „Schmidt Comedy Show“, Universal Pictures Germany.
- 2011–2012 Director, four 60-minute episodes of „Hubertusjagd“ for Servus TV. Locations: Vienna, Hong Kong, Mumbai, Miami, Mexico City.
- 2014–2016 Executive MBA in Media Management, Hamburg Media School.
- 2017–2018 Founder scholarship, StartUp Dock / TU Hamburg.
- 2018–2024 Founder and CEO of aiconix GmbH.
- since 2024 Strategic advice, business development, fundraising, AI and media tech projects, remote broadcast cloud production, automated AI video creation, venture and opportunity architecture.
IMDb · Crunchbase · LinkedIn
Company
Founder of gross4net UG
gross4net UG (haftungsbeschränkt) builds its own software products. I am its managing director and shareholder. The products belong to the company, my advisory work is my own.
Get started
Where does it pinch for you?
If you sense there is an opportunity in the room but nobody is giving it structure, let us talk.
Request a conversationNetwork-driven rather than sales-driven, ideally through a referral or directly via LinkedIn.